Our Old Bloke and his Three Young Blondes take home the Pinnacle award for packaging...
... the best packaging in Australia at the Australian Graphic Design Awards.
A Pinnacle is the most prestigious graphic design award in Australia and can only be awarded to work that receives a unanimous high score from all judges. In addition, work awarded a Pinnacle is added to the collection of ‘glass mountains’, which acts as a historic narrative of graphic design in Australia. Only 8 Pinnacles in total were awarded on the night.
d'Arenberg had a few finalists in the mix, The Peppermint Paddock, The Atha Cat (two different categories) and The Old Bloke. Our design agency, Voice, was the Most Awarded Studio in Australia in the packaging category. Of the 7 packaging finalists they had, they received three Distinction Trophies and one Judges Choice Award – and the most prestigious award – THE PINNACLE – was given to The Old Bloke.
The name for the wine derives from the old vine Shiraz, which is the major component of the wine, plus the ‘Three Young Blondes’ of Marsanne, Roussanne and Viognier, which are added to the blend.
“We’re absolutely thrilled that Voice have received this prestigious award for their work on The Old Bloke,” said Chester.
“The packaging is completely innovative, and reflects the scarcity and limited nature of the product. The four die-cut characters on the front, the paper wrap and unique letterpress label all draw parallels with the premium nature of the wine inside.
“Everyone at d'Arenberg is proud of this official acknowledgement that we’re not afraid to do things differently. And the results speak for themselves.”